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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use ... more
in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales...... more
Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It...... more
In this book leading scholars debate current issues and shed light on future prospects in the field ... more
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and exe... more
Value-based pricing - pricing a product or service according to its value to the customer rather tha... more
This book provides practising executives and academics with the theories and best practices to plan ... more
Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pric... more