Pricing has a substantial and immediate impact on profitability. Most companies, however, still use ... more

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use ... more

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together.... more

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together.... more

Publisher’s Note: Products purchased from Third Party sellers are not guaranteed by the publisher fo... more

The fourth international conference on Scientific Computing in Electrical En- gineering (SCEE) was h... more

Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It...... more

Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It...... more

This book constitutes the refereed proceedings of the 17th International Conference on Algorithmic L... more

O’Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing ha... more

Because carnivores are at the top of the food chain, it is often argued that protecting them will af... more

Explore the most fundamental human relationship--between parent and child Western social science has... more