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The Digital revolution promises trillions of dollars in created value by 2030. Consultants and resea... more
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use ... more
in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales...... more
The pricing profession has come a long way: from having a pure clerical function back in the 1970s t... more
Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It...... more
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and exe... more
qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for...... more
