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Moves away from traditional literary criticism, which has been marked by the tendency to disregard t... more
This volume focuses on the new and exciting areas of carbons formed from the pyrolysis of polymers a... more
, conditions, and important resources in an instant. Janice K....... more
Senior capstone experiences, one of a number of high-impact educational practices promoted by the As... more
本書從更寬的視野審視如何將服務營銷用作競爭武器。本書第1部分介紹了服務營銷的定義,並討論了區別于實體商品營銷的基本概念和策略。第2部分專門討論服務過程的管理問題。第3部分重點討論了顧客滿意和服務質量問... more
《服務營銷精要:概念、戰略與案例》(第3版)的主要目的是在將學生引入服務營銷領域的同時,讓學生熟悉特定的客戶服務問題。現在的商業世界不僅需要傳統的商業知識,而且對員工在提升客戶滿意度方面的能力、服務質... more