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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook ... more
World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook t... more
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This... more
As the public in the U.S. has grown increasingly concerned over the gaps in the health care system s... more
本書作者摩里森教授出生於蘇格蘭,在四個不同的國家居住與工作,在如此國際化的背景下,加上紮實的理論基礎與擔任顧問工作所累積的實務經驗,使他有足夠的素材寫出這本極具影響力的教科書。全書文字詳實細膩、架構完... more
(Book). The Essential Encyclopedia for Every Guitar Player The Guitar Handbook is the complete guide... more
A Thorough Update of One of the Most Highly Regarded Textbooks on Quantum Mechanics Continuing to of... more
Quantum physics is believed to be the fundamental theory underlying our understanding of the physica... more
This Handbook provides a comprehensive overview of trends and issues in the global supply and demand... more
The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking ... more
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students ... more
Neuropsychology is a vast field, overlapping with psychiatry, medicine and neuroscience. It essentia... more
This book explains how molecular movement is determined by chemical structure, then how motion contr... more
【餐旅與觀光行銷】(Hospitality and Travel Marketing,3/e)乃是作者Alastair M.Morrison全球暢銷的餐旅行銷教科書之2002年最新修訂版。 本書除組織結構嚴謹,說明深入淺出外,每章並附...... more
human mind have been uncovered in particle colliders and fMRI scanners. Acclaimed physicist Alastair I.M. Rae spells out how...... more
From quarks to computing, this fascinating introduction covers every element of the quantum world in... more